HOW I WORK
Most of my work is related to helping creative communications succeed. The biggest aspect of that is helping to bridge “creativity” and “business.” What that means varies client to client, but it all comes down to defining why something is being pursued, who the audience for that thing is, and how it’s going to get done.
Sometimes, a business thinks a website or social media campaign will solve problems tied to a farther reaching marketing issue. I help get to the bottom of issues and I provide worthwhile solutions.
Simply put, I help messages meet their audience in a meaningful way.