Dunn wasn’t featured in the workshop by accident. His journey as a freelancer paralleled that of our proposed audience’s, and his lectures, podcast, and products all touched on an issue that I felt was relevant to that aforementioned audience.
Write What You Know
With Dunn’s book “Double Your Freelancing Rate” as the backbone of our workshop, I also took the time to read his other offerings. All of them were informative, and our audience appreciated the wide-breadth of knowledge they provided.
Dunn and I tried to keep the tone light, but there were periods where I let him speak to the full-extent of his expertise. During this time, I collected questions from our audience and kept an eye on our burgeoning hashtag.
At the end of the session, we addressed these questions as best we could. Even after staying for an extra half hour, we couldn’t get to them all, so Dunn and I took to twitter.
Our audience weren’t the only ones learning something. The questions asked and the concerns brought up were valuable for future reference. You can’t cheat first-hand feedback.
Likewise, Dunn sold numerous books and consultation packages, and the audience took me up on my offer to discuss what they think about them afterwards. I’m proud to say that they found them to be a great value.
Collecting all of this data allowed me to plan my next workshop, while it allowed Dunn to further refine his offerings to hit his targeted market.
Here are just a few things I did to help this project find success: