bb3 labs case study

In 2022, Pharrell William's "BILLIONAIRE BOYS CLUB & ICECREAM" wanted to expand their brand into digital collectibles and fashion (i.e. "web3 projects").

• The team came with "bb3 Labs" as a name and a rough idea for how to launch their concept
• Within 30 days, I aligned the existing "BILLIONAIRE BOYS CLUB & ICECREAM" brand and created bb3 labs foundational brand assets
• Deliverables included brand guidelines, strategy, and assets like the manifesto below