Bryce Bladon
work

Taking BILLIONAIRE BOYS CLUB into Web3 with BB3 LABS

In 2022, Bryce helped Pharrell William's "BILLIONAIRE BOYS CLUB" launch their web3 project.
Taking BILLIONAIRE BOYS CLUB into Web3 with BB3 LABS

In 2022, Pharrell William's "BILLIONAIRE BOYS CLUB & ICECREAM" wanted to expand their brand into digital collectibles and fashion (i.e. "web3 projects").

  • The team came with "bb3 Labs" as a name and a rough idea for how to launch their concept
  • Within 30 days, I aligned the existing "BILLIONAIRE BOYS CLUB & ICECREAM" brand and created bb3 labs foundational brand assets
  • Deliverables included brand guidelines, strategy, and assets like the manifesto below
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