Doubleup case study
How I helped DoubleUp tastefully grow a client's revenue by 413% and subscribers by 175%
From late 2019 to 2022, I helped the team at DoubleUp tastefully grow numerous internet businesses, including Pitch, Tiny Capital, and multiple podcasts you love.
- Working with podcasts like FoundMyFitness, we increased membership revenue by up to 413% (case study link)
- I expanded the team's capability exponentially, empowering DoubleUp to a) offer additional services while b) expanding the number of clients they could support
- Working directly with DoubleUp's founders and their clients, we created subscription services (Munk Debates), launched products (Mailman), and owned the client funnel (Supercast) to create success for our clients.
- I created, enabled, and delivered client strategies across disciplines. Deliverables include both strategies and the assets necessary to deliver them, like website copy (clients, DoubleUp) and content (e.g. DoubleUp's case studies).
