Doubleup case study

Bryce Bladon -

From late 2019 to 2022, I helped the team at DoubleUp tastefully grow numerous internet businesses, including Pitch, Tiny Capital, and multiple podcasts you love.

  • Working with podcasts like FoundMyFitness, we increased membership revenue by up to 413% (case study link)
  • I expanded the team's capability exponentially, empowering DoubleUp to a) offer additional services while b) expanding the number of clients they could support
  • Working directly with DoubleUp's founders and their clients, we created subscription services (Munk Debates), launched products (Mailman), and owned the client funnel (Supercast) to create success for our clients.
  • I created, enabled, and delivered client strategies across disciplines. Deliverables include both strategies and the assets necessary to deliver them, like website copy (clients, DoubleUp) and content (e.g. DoubleUp's case studies).
A sampling of assets I helped create for DoubleUp and their clients.
FoundMyFitness in brief
Supercast in brief
Mailman in brief