New York Times case study
How the NYT captured a Brooklyn story about swords from every possible angle.
![New York Times case study](/content/images/size/w960/2024/07/360-fencing-videoSixteenByNineJumbo1600-v2.jpg)
In 2017, while helping the International Fencing Federation (FIE) update their digital presence, we saw an opportunity to support both FIE's organizational goals and The New York Times goals with new media.
- On behalf of Axiom Zen, I worked with the FIE and The New York Times to created a two-minute 360-degree video feature
- 'En Garde! A Summer of Swords in New York' features multiple Olympic fencers at a Brooklyn fencing club, and the students they inspire
- Within 30 days of capturing our footage (in 360 and standard format), the resulting video was a New York Times daily video feature
>>> Watch it here
![](https://www.brycebladon.com/content/images/2024/07/Screenshot-2024-07-13-at-12.08.05-PM.png)