New York Times case study
How the NYT captured a Brooklyn story about swords from every possible angle.
In 2017, while helping the International Fencing Federation (FIE) update their digital presence, we saw an opportunity to support both FIE's organizational goals and The New York Times goals with new media.
- On behalf of Axiom Zen, I worked with the FIE and The New York Times to created a two-minute 360-degree video feature
- 'En Garde! A Summer of Swords in New York' features multiple Olympic fencers at a Brooklyn fencing club, and the students they inspire
- Within 30 days of capturing our footage (in 360 and standard format), the resulting video was a New York Times daily video feature
>>> Watch it here
