New York Times case study

Bryce Bladon -

In 2017, while helping the International Fencing Federation (FIE) update their digital presence, we saw an opportunity to support both FIE's organizational goals and The New York Times goals with new media.

  • On behalf of Axiom Zen, I worked with the FIE and The New York Times to created a two-minute 360-degree video feature
  • 'En Garde! A Summer of Swords in New York' features multiple Olympic fencers at a Brooklyn fencing club, and the students they inspire
  • Within 30 days of capturing our footage (in 360 and standard format), the resulting video was a New York Times daily video feature

>>> Watch it here

Scnreeshot captured via The New York Times