Who I work with and how I help

I'm a writer who catalyzes new products and media. That usually means figuring out why something could matter, and then making that happen.

For roughly two decades, my work in emerging media and technology has:

• helped the Government of Canada, The New York Times, and studios like MetaLab and Axiom Zen to shape the future of new technology and ideas.
• been featured by the BBC, Bloomberg, New York Times, Wall Street Journal, and VICE.
• been WIRED’s mascot, tattooed on bodies, featured in museums and art galleries, and recorded in the US National Archives.

To date, my projects have...

• reached millions of first-time users
• attracted tens-of-millions in investment
• generated billions of dollars in business value

"Idea" can be anything from intellectual property to an emergency services app for dogs. Whatever it is you're creating, I can:

• define, refine, and grow your idea's value; ("what is x and how much is it worth?")
• define, engage, and cultivate your idea's audience; ("who uses x? who should use x?")
• define and action a plan for your idea's success. ("how do we effectively sell x?")

I work directly with founders to ensure the effective implementation of our work together. (My work can support every aspect of a business and engage with every vertical of your business, but I avoid direct-code contributions.)

Here's who I like to work with:

Artists and creators trying to monetize their craft to help support it. (0-10% my usual fee.)

Brands and products trying something novel. (100% fee via retainer or 2-4 week milestone-based project)

Business and governance tied to emerging technology and it's practical application. (fee per client; open to advisory positions)

Regardless, I'm always eager to hear what you're working on. Tweet or email me to tell me all about it.